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Heroling

Privacy Policy

This is about a child, so it is worth being exact. Below is everything Heroling collects, everyone it is shared with, how long it is kept, and how to make it all go away.

Last updated

The short version

  • We ask for a child’s first name, age and pronouns — never a surname, an address, a school or a photo.
  • Those three details are the only personal data any AI ever sees, and only to write the story. No image model is used at all.
  • You can erase the account, the books, the cards and the files from your account page, and it really deletes them. Only the order records stay.

Who we are

Heroling, at heroling.app. We decide what happens to the information described here, which under the GDPR makes us the controller of it.

Write to [email protected] about anything on this page. It is the same address for a question, a correction and a formal request.

What we collect

Three groups, and nothing outside them.

What Heroling collects, grouped by whom it is about
AboutWhat
The childTheir first name, their age, their pronouns, the avatar options you picked, and the story we generate from them. No surname is asked for, and no photo is used or requested.
YouThe email address you type at checkout. If you sign in with Google: your address, your name and your profile picture, as Google gives them to us. Plus your order and payment records.
TechnicalYour IP address, used to protect the service from abuse and overuse. And, while you are signed in, a session record holding the IP and browser user-agent it was created from.

We collect the child’s details because we cannot write a book about a child without them — that is the contract you enter. We keep order records because we have to. The rest is our legitimate interest in a service that works and is not abused.

What stays in your browser

The whole design wizard runs on your device. What you type is saved to your browser’s local storage, so a refresh does not cost you a half-built hero.

Nothing about your child leaves your device until you press “Make my book”.

Up to that point the name, the age, the pronouns and the avatar exist only in your browser. Clearing your browser data, or using Clear data on this device, removes them and nothing of it ever reached us.

Who else processes it

We use a small number of services to run Heroling. Each gets only what its job needs.

Third parties that process data on Heroling's behalf
ServiceWhat it receives
AnthropicThe child’s first name, age and pronouns, and the theme you chose. That is the entire request — no email address, no account, no avatar, no book or order id. Claude writes the title and one line per scene and nothing else.
GoogleOnly if you choose to sign in with it: your address, name and profile picture.
Hosting & storageOur cloud hosting and storage providers run the website and the API and store the generated files — the PDF, the preview image and the watermarked teaser. They process requests as they are served.
AnalyticsPage views and a few impersonal labels. Our analytics are cookieless, served from this domain rather than a third-party one, and receive no personal data at all: the only properties they may ever be sent are a theme, a book format, a card kind, a design id and a product id.

We do not sell your information, we do not share it for advertising, and no one on that list is permitted to use it for their own purposes.

Cookies

Two first-party cookies, and neither is used for advertising or profiling.

The cookies Heroling sets
PurposeWhy, and for how long
Sign-inKeeps you signed in after you follow your purchase link or sign in with Google. 30 days.
Your booksConnects this browser to the books it made, so you can see the preview of your own book before buying. 90 days.

Why there is no cookie banner.

Both cookies are strictly necessary for something you asked for — staying signed in, and getting back to your own book. Consent is required for the other kind, the kind that follows you between sites, and we do not set any. Our analytics were chosen precisely because they need none.

How long we keep things, and how to delete them

Books and cards are kept while your account exists, because the whole point is being able to print them again later. Sessions expire after 30 days. A purchase link expires 365 days after it is issued.

Deleting your account from your account page is immediate and is a real deletion, not a hidden flag:

  • Your profile and email address are erased, and your Google sign-in link is deleted outright.
  • Every book and card loses the child’s name, age, pronouns, avatar and story text, and every word you wrote on a card.
  • The rendered PDFs, previews and teasers are deleted from storage.
  • Every session is revoked, and its IP and user-agent are cleared.

One thing is kept: your order and payment records.

We are required to retain proof of what was sold and for how much. Those records stay, but the address on them is replaced with a placeholder, so what remains is a transaction and not a person.

Your rights

You can ask for a copy of what we hold, have it corrected, have it deleted, receive it in a portable form, or object to how we use it.

  • Right now, yourself: your account page has both a download of your data and the delete button described above.
  • Anything else: email [email protected]. We answer within one month.

If you are in the EU or the UK and you think we have handled your information badly, you can complain to your national data protection authority. You do not have to come to us first.

Children

Heroling is for adults. A child is who a book is about, never who uses the site: there is no account for a child, no way for one to sign in, and nothing here is addressed to them.

By making a book you are confirming you are the child’s parent or guardian, or that you have their permission. We ask for the least a story needs — a first name, an age and pronouns — and never for a photograph.

Changes to this policy

If we change how any of this works, we change this page in the same breath and move the date at the top. There is no archive of previous versions; if that matters to you, save a copy.